Well the new X-files reboot has finally started. You could probably tell that I was excited about it ( see my last post The X-Files Revival: 5 Things About UFO)
Finally, just before 7pm pacific I, like millions of others, tuned into Fox - a network that I honestly don't watch that much anymore because so many of the best shows are on cable channels these days. Expecting to see the X-Files, I saw there was a football game on. That's right - a football game!
So, in one of the biggest sci fi events in years, a public relations and ratings coup for Fox to bring this show back that so many of us are waiting for, and what do we see? Football.
I, like many other X-File fans, am not a big football fan, but it looked like the game was almost over so it wasn't worried. In fact, the game ended on time just before 7pm, so I started looking on twitter to see what people were saying about the X-Files.
Then 7pm came about, and guess what, the game was over but rather than start the X-Files premiere on time, they were still showing commentary on the game! So basically, the millions of people who tuned into Fox to see the X-Files were treated to commentary on a football game.
Twitter lit up, and in the old days, pre social media, the geeks among us would have to just grin and bear it while the "mainstream" chided us for not being good consumer-fans of all-american football who jump up and down when their favorite team wins or loses. How can you not like Football - what are you some kind of wimp?
@aspen_musing shows how fox had the perfect strategy to piss off fandom!
The best tweet may have come form @stevekemple who saw it as a conspiracy from the X-Files CSG (Cigarette Smoking Man) to get millions more to watch football.
You see, it wasn't just that Fox had delayed the X-Files premiere, but it was like a slap in the face that they had done it for Football - the one thing most nerds are not into and were made to feel bad because we weren't into it!
But don't take my word for it - Twitter started to reflect these sentiments really well!
Plus at that point, we weren't sure if we were going to *miss* the first 20 or 30 minutes of the premiere!
The real problem for Fox though is that today, many millinoso f people watch shows recorded on their DVR/PVR. And most of us who didn't watch it live simply set our cable box to record it. Now imagine the surprise of people when they put their kids to bed and sat down to watch teh X-Files - what did they see? 20 or 30 minutes of talk about Football!
Many of these people are pissed off because the DVR only reocred the 30 minutes of the show! That means they missed half of the premiere episdoe! And the next episode is on tomorrow night! That means that unless they can see it on demand, or Fox airs it again, Fox just screwd up the whole mini-series for them!
Way to go Fox - as far as fuckups go - this was a big one!
For those of who did manage to tune in, while I'm excited to watch the next episode monday night (I will provide a review once I've seen more episodes), the truth is still out there - thankfully the football season is almost over so there can't be any monday night football, can there???